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TTB/ATF has developed COLAs Online since about 2003. It is an all-electronic system for processing labels, compared to the paper-based system in place for at least 50 years before. The new system can be quicker than paper. Lehrman Beverage Law, PLLC is committed to ensuring that the new and old systems will work well for you.

An overview of COLAs Online is here and a FAQ is here. We can make COLAs Online work better for you, because we know the rules. TTB has lots of rules (for using COLAs Online, in the CFR, at, unwritten, in the Beverage Alcohol Manual, etc.), and it can be difficult to get an optimal result unless you know many of these COLAs Online prototype screenrules. The internet makes it faster and easier for TTB to approve labels — and to reject them.

To demonstrate the benefits of COLAs Online, we are pleased to offer you two complimentary submissions. There is no fee and no obligation. To accept this offer, submit legible labels to We will promptly submit your labels to TTB in the proper format and keep you informed.

COLA Server
Do it yourself
Knows label rules
Knows COLAs Online rules
Handles paper and online applications
Already registered with TTB
Walk in to TTB when necessary
Scan labels and documentation into COLAs Online
Convert images to allowable size and format
Expedite urgent labels
Seek use-up on deficient labels
Archive electronic approvals
Less expensive than an hour of your employee’s time

Commitments. In processing your label, we make the following commitments. We will:

  • Have an experienced attorney review your label before submission and alert you to any substantial complications.
  • Prepare the electronic application in accord with TTB/ATF rules.
  • Convert your labels into a form and format allowed by TTB/ATF.
  • Submit your labels to TTB/ATF within a day of receipt.
  • Notify you about the result within a day after TTB/ATF acts.
  • Protect the confidentiality of your work and archive the approvals to CD (upon request, as an added protection).

Requirements. To take advantage of this offer, you need to do three things:

  • Submit legible labels by fax, mail, expedited mail, or e-mail ( ). E-mail leads to the best results.
  • Grant a power of attorney under TTB Form 5000.8. On this form, please complete items 12 and 13, then return to this office in duplicate.
  • Provide a copy of your TTB/ATF permit.

Limitations. Please note the following limitations that apply to this offer:

  • This offer is good for up to two label submissions per permit.
  • We guarantee to comply with the above Commitments. There is no guarantee that TTB/ATF will approve your label.
  • If the product requires a formula or other Pre-COLA Approval you must provide a copy.
  • We would be happy to explain the relevant rules and regulations, to seek expedited approval (in as few as 48 hours), advocate approval of your label, or seek a use-up, but these services are not included in this complimentary offer and are available for a fee upon request.

To submit your labels:

Fax: 202-478-5189
Mail: 2911 Hunter Mill Road, Suite 303 Oakton, VA 2212

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